![HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms. HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.](https://storage.googleapis.com/twg-content/original_images/d173b_Hugo-Boss-BANNER_fCilPXf.jpg)
HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
![People Working at the Office of Hugo Boss Industry Editorial Stock Photo - Image of people, communication: 63836408 People Working at the Office of Hugo Boss Industry Editorial Stock Photo - Image of people, communication: 63836408](https://thumbs.dreamstime.com/b/people-working-office-hugo-boss-industry-coldrerio-switzerland-october-coldrerio-italian-part-switzerland-63836408.jpg)
People Working at the Office of Hugo Boss Industry Editorial Stock Photo - Image of people, communication: 63836408
![HUGO BOSS Corporate on Twitter: HUGO BOSS Corporate on Twitter:](https://pbs.twimg.com/media/EXO5cOPVcAELIG7.jpg)